Blackbaud, Inc., (Nasdaq: BLKB) is offering a free web seminar series to help nonprofits build strategies for mobilizing, soliciting, and stewarding supporters during and after times of disaster. Blackbaud nonprofit experts and partners developed the seminars based on their work with nonprofits that are involved in Haiti relief efforts. The free series, entitled Lessons Learned from Haiti, includes five seminars that will kick-off on March 11 and will continue through May.
The Lessons Learned from Haiti series is designed to help nonprofit professionals learn from both their peers and industry experts on how to successfully perform relief fundraising using emerging tools and technology that allow them to quickly reach their constituents, said Steve MacLaughlin, presenter and Blackbauds director of Internet solutions. The series will also focus on providing nonprofits strategies for stewarding and retaining disaster donors.
Topics will include: developing a rapid response plan, online marketing strategies for disaster response, practical tips for leveraging social media, stewarding donors after a crisis, and turning one-time crisis donors into major givers. The series will feature Blackbaud nonprofit experts including Frank Barry, Lawrence Henze, David Lamb, and Steve MacLaughlin and Blackbaud partners including C.B. Barthlow, director of marketing and client services for mGive and Jeff Patrick, president of Common Knowledge.
Nonprofits need to think differently about how to respond to disasters because donors are thinking differently, said mGives C.B. Barthlow. These web seminars will help nonprofits gain a fresh perspective on how to quickly mobilize their constituents on a local or global scale.
The Lessons Learned from Haiti series will feature the following seminars:
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