Penman PR Represents Sapling Learning, Educational Software Innovator for the Sciences

Austin, TX (PRWEB) October 19, 2010

Penman PR, Inc., the only public relations firm to offer its clients 100 percent representation by senior-level practitioners, announced that Sapling Learning has selected Penman PR as its public relations agency of record. Penman PR will assist Sapling Learning in promoting its online Science, Technology, Engineering and Mathematics (STEM) learning and assessment solutions to the Higher Education marketplace.

Based in Austin, TX, Sapling Learnings mission is to provide a comprehensive, affordable online learning platform to college-level science students, while simultaneously offering faculty the freedom to create customized, flexible digital learning solutions for their higher education science courses. Sapling Learning offers cost effective alternatives to traditional textbook purchasing by un-bundling the textbook from supplemental materials, allowing students to purchase used textbooks and Sapling Learning homework and assessment software, dramatically driving down the overall cost of instructional materials. Providing immediate individualized feedback and remediation, Sapling Learning promotes student engagement and comprehension beyond that supported by predominantly multiple-choice driven assessments.

Penman PR will utilize its industry and media expertise to develop and implement a strategic public relations campaign designed to increase visibility and brand awareness for Sapling Learnings products.

Penman PR came highly recommended by a business associate, said Dr. James Caras, president of Sapling Learning. We are pleased to be working with an agency that provides us senior level representation and attention.

American leadership in science and mathematics is vital to our nations economic competitiveness and national security, said Patti D. Hill, founder and managing principal of Penman PR. With Sapling Learning, students develop critical thinking skills, not just test-taking skills, which help them master complex disciplines such as chemistry and engineering. Penman PR is proud to promote Saplings mission to improve science education in the United States."

Penman PR Strategist Kursten Mitchell leads the Sapling Learning account.

About Sapling Learning

Sapling Learning is a leading provider of interactive homework and assessment software for the Higher Education sciences. Since 2004, Sapling Learning has focused on providing students with rich, discipline specific interactions, such as molecule drawing, graphing, and vector diagramming, to promote engagement and comprehension in challenging problem-solving disciplines like chemistry, biochemistry and physics. Sapling Learning provides instructors unprecedented flexibility to create and customize instructional content in an easy-to use, flexible, code-free environment. No other solution in the market provides the level of seamless integration of rich learning elements for both creating and learning scientific material.

For more information, visit http://www.saplinglearning.com.

About Penman PR

Penman PR is one of the most innovative independent PR firms in the nation and the only international public relations firm to offer 100% senior-level representation. Penman PR proactively engages in the art and science of establishing and promoting brand value by mapping public relations strategies and tactics against its clients business objectives. Penman excels at implementing company and product launches, branding and re-branding, positioning companies for acquisition, raising stock price, maximizing industry events, business attraction and retention and overthrowing the competition. Visit Penman at http://www.penmanpr.com.

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NETexponent to Manage Affiliate Marketing and Search Management Programs for iChapters.com, part of Thomson Learning

New York, NY (PRWEB) January 31, 2007

As one of the world's largest providers of tailored learning solutions, iChapters.com and Thomson Learning offer a wide variety of choices to students, educators, administrators and parents when purchasing educational course material. Thomson Learning is part of The Thomson Corporation (TSX:TOC; NYSE:TOC), Stamford, CT, a global leader in providing integrated information solutions to higher education, corporate, government and professional customers. Their unique product offering allows a consumer to purchase textbooks in print form, download form, and even by individual chapter.

NETexponent, based in New York, is tasked with building a holistic strategy for maximizing order volume generated though the iChapters.com affiliate and search marketing programs. A click-through affiliate program enables online affiliates to earn an 12% (or higher) commission for sales they refer to iChapters.com through their own website. Since many affiliates utilize search engines to drive traffic it is important that NETexponent's holistic strategy grow both the search and affiliate channels instead of making them work against each other. NETexponent has proven their ability to do this with other clients such as Audible.com.

NETexponent will look to increase resources devoted to recruiting and managing affiliates and media partners. The program will leverage the robust resources of NETexponent's team-based approach, and generate a larger volume of valuable pay-for-performance orders. Higher commissions and unique payment structures are available for particular affiliate partners. Websites interested in joining this affiliate program can email iChapters @ NETexponent.com for details.

"Our affiliate pilot program is one step we're taking to ensure as many students know that iChapters.com is the destination for cost savings, choice and convenience when it comes to purchases textbooks. said Erin Wetzel, VP of Marketing, iChapters.com. "We believe NETexponent can help us broaden our reach to students worldwide and provide a greater revenue-generating opportunity for our affiliates."

In addition, NETexponent will provide iChapters.com with pay-per-click (PPC) search management. The agency will set up, manage and optimize paid search keyword buys, including keyword selection, bid management and performance analysis. The overall plan will be optimized to the target cost per acquisition.

"We are very excited to have the opportunity to work with a global leader in integrated information solutions for the education market," said Chris Kramer, media director and co-founder, NETexponent. "We will utilize our holistic approach to help iChapters.com grow a successful affiliate program that is strategically integrated with ongoing search marketing campaigns."

Key to NETexponent's effectiveness is its wealth of experience in effective customized affiliate marketing and media partnership programs, and its program flexibility. They agency is managed by a team of performance marketing pioneers who are dedicated to providing programs that are efficient, always evolving and of the highest ethical order.

NETexponent is proud to add iChapters.com its roster of clients that includes other top brands such as American Express, The Financial Times, Audible.com, The Wine Enthusiast, Shockwave.com, Back To Basics Toys, Puritan's Pride and others.

About iChapters.com

iChapters.com is an online store provided by Thomson Learning. As one of the world's largest providers of tailored learning solutions, the company is deeply committed to providing a wide variety of choices to students, educators, administrators and parents when purchasing educational course material. The company's market group is made up of complementary, yet diverse businesses that provide the products and services students need for learning. Beyond offering just textbooks and programs, Thomson Learning provides a full range of learning resources that serve as an evolving solution for today and tomorrow. Thomson Learning is part of The Thomson Corporation (TSX:TOC; NYSE:TOC), a global leader in providing integrated information solutions to higher education, corporate, government and professional customers.

NETexponent (http://www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry's most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

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New Undergraduate Curriculum in 3D Featuring Live Action Learning

Oklahoma City, OK (Vocus) November 3, 2010

Vertical Learning Curve (VLC), a leader in the field of 3D learning, announced today the availability of the Ultimate V-Learning Undergraduate Courseware for professors with in-class students. This new, interactive curriculum is the perfect contemporary solution for professors who have grown tired of using textbooks with limited student engagement. Undergraduates in Management, Marketing, Human Resources, MIS & IT, International Business, Quantitative Analysis, Accounting, International Finance and Business & Culture can now experience live action learning as coined by one of the early adopters of the program, Gary Schmidt, Assistant Professor and Chair of Business for Simpson University in Redding California.

Professors who piloted the Ultimate V-Learning Undergraduate Courseware are enthusiastic. Students have a better appreciation and understanding of their support role in an organization as an IT or IS major, said Orneita Burton, Assistant Professor, Abilene Christian University. Our interest is in providing an active learning experience for students where they can think critically about the interaction between people, technology, and business and where they collaborate with external players in a simulated, yet life-like business setting.

Undergraduates participate in an immersive 3D learning environment instead of, or in addition to, using the traditional textbook. Designed to support the work of a live professor the courseware extends the classroom with a wide range of assignments including videos, podcasts, and professional career resources. The interactive curriculum complements in-class lectures by providing students with an on the job experiential learning simulation. The courseware transforms traditional textbook learning by using engaging animated stories whereby students log into the courseware via the Internet, play a vital role within a virtual company and work throughout the semester to complete their corporate (virtual) V-internship.

Professors receive a comprehensive course guide including a sample syllabus, access to a library of 3D vignettes, course exercises and assignments and a summary of the built-in contextual assessments and module quizzes used within the self-assessment format of the undergraduate curriculum for the professors to use in administering their in-class tests, said Steve Kubicek, VLCs Vice President of Marketing. Professors customize the material delivered through in class lectures based on their professional preferences. They are equipped with a dashboard allowing them to oversee students participation, progress and performance within the immersive 3D interactive curriculum. Professors can now know when and how much their students are studying their subjects.

Students learn best by doing. With ubiquitous video in our culture, we have found that the current demographic of students respond well to total immersion into 3D learning, said Dr. John Cragin, Professor and VLCs Board Chairman. Undergraduates experience advanced 3D simulations as they immerse themselves within a virtual company that has been cloned from a real company, interact with avatar colleagues and learn by participating in dynamic real business world scenarios. VLCs goal is to not only make learning fun and relevant, but to make it sticky. As participants progress through the V-Learning course they create a real history or scenario memory. This enables them to later draw from the virtual experience and make better decisions.

Professor Gary Schmidt found that the V-Learning content gives context for class discussions. When he invited an international business executive to class the guest speaker voluntarily reviewed the 3D course and interwove the content being studied into his presentation. Schmidt enthusiastically noted that, probably one of the nicest surprise opportunities provided by this type of live action learning is the way subtle cues to human interaction can be introduced and discussed in the classroom. Such relational IQ opportunities are very difficult to create in the typical class / text setting. While valuable in the domestic scene these are, of course, worth gold in the international business realm.

Donald R. Leavitt, Assistant Professor of Business and Department Chair at Corban University School of Business in Salem, Oregon likes the virtual internship component. The VLC program gives the students the content needed with the added component of a virtual business internship, said Professor Leavitt. The practical real life experiences they encounter in virtual business teach invaluable lessons that will enhance success when they graduate.

For more details see: http://www.vlcglobal.com/corporate/UniversityUltimate.aspx.

VLC specializes in the development of premier training including an online Executive MBA program, Masters in International Business and other online graduate and undergraduate courses being delivered by a growing list of colleges and universities.

About Vertical Learning Curve

VLC was formed in 2006 in response to the call by the American Federation of Scientists (and others) to take advantage of web, database, and virtual reality technologies to do something about the increasing costs and decreasing effectiveness of traditional classroom, lecture approaches to education and training. Today the technology company focuses its accumulated expertise and credentials in business and business training/education on (1) virtual-reality, experiential, accredited Graduate and Undergraduate Programs and (2) Continuing Education and (3) customized training for US and large international companies, NGOs, and government. For more information visit: http://www.vlcglobal.com.

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