Jill Rubin, a Seasoned Marketing and Business Development Executive, Joins the Human 1.0 Team

Andover, MA (PRWEB) October 18, 2011

Human 1.0, a strategic consulting firm that helps companies understand, adopt and execute social business strategies, is pleased to announce the addition of Jill Rubin to the Human 1.0 team. Rubin, will focus on client development and strategic services for the West Coast and Asia/Pacific office.

Ms. Rubin has been a member of the management team of several successful technology companies, where she created award-winning products, devised marketing campaigns which yielded industry-leading results, and developed multi-million dollar channels to spur companies to rapid growth.

Earlier in her career, Jill worked on Wall Street for Goldman Sachs where she created investment strategies for some of the firms top clients. Ms. Rubin was later recruited to join the management team of a financial technology startup funded by Goldman and six of the leading investment and commercial banks where she created and launched the first integrated financial asset platform used by leading financial companies, including JP Morgan, Morgan Stanley, Fidelity, and Citibank.

During her career at Sun Microsystems, Jill led a team which helped establish Financial Services as the leading vertical at Sun and the leading provider of desktop and server technology for the Global Capital Markets. She recruited and executed partnership agreements with the leading software and integration companies, led the initiative for the rapid adoption of Java technology and worked with strategic and global accounts to accelerate the widespread use of Java-based solutions.

Most recently, Jill created Menlo Corporate Strategies, a consulting firm that focuses on high growth strategies for private companies, primarily in the areas of Internet, enterprise and financial technologies.

Ms. Rubin received her MBA from Harvard University and serves on the Board of Directors for College Track, a non-profit that helps under-resourced students graduate from high school and finish college. The organization has centers in East Palo Alto, Oakland, San Francisco, Denver and New Orleans. Jill is Treasurer and serves on the Development and Strategic Committee. She is also a former member of the Board of Directors of the Forum for Women Entrepreneurs and Executives and is now Chairman of the Board of Advisors.

About Human 1

Human 1.0 helps companies navigate through the fundamental shifts in business created by the social movement. We understand the people aspect of the social - the Human 1.0 - and understanding human behavior is critical to creating a successful social and Web 2.0 business strategy. Human 1.0 enables clients to harness the power of social innovation in the context of business policies, processes and objectives. The firm (http://www.human1.com) was founded in 2006 by Francois Gossieaux, who co-authored the best-selling book The Hyper Social Organization. with Ed Moran. The company is headquartered in Cambridge, MA with offices in New York and San Francisco.

Contact: Kelly Morrissey, Communications Director, Human 1.0

Email: Kelly(at)human1(dot)com T: (617) 871-0784

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NETexponent to Manage Affiliate Marketing and Search Management Programs for iChapters.com, part of Thomson Learning

New York, NY (PRWEB) January 31, 2007

As one of the world's largest providers of tailored learning solutions, iChapters.com and Thomson Learning offer a wide variety of choices to students, educators, administrators and parents when purchasing educational course material. Thomson Learning is part of The Thomson Corporation (TSX:TOC; NYSE:TOC), Stamford, CT, a global leader in providing integrated information solutions to higher education, corporate, government and professional customers. Their unique product offering allows a consumer to purchase textbooks in print form, download form, and even by individual chapter.

NETexponent, based in New York, is tasked with building a holistic strategy for maximizing order volume generated though the iChapters.com affiliate and search marketing programs. A click-through affiliate program enables online affiliates to earn an 12% (or higher) commission for sales they refer to iChapters.com through their own website. Since many affiliates utilize search engines to drive traffic it is important that NETexponent's holistic strategy grow both the search and affiliate channels instead of making them work against each other. NETexponent has proven their ability to do this with other clients such as Audible.com.

NETexponent will look to increase resources devoted to recruiting and managing affiliates and media partners. The program will leverage the robust resources of NETexponent's team-based approach, and generate a larger volume of valuable pay-for-performance orders. Higher commissions and unique payment structures are available for particular affiliate partners. Websites interested in joining this affiliate program can email iChapters @ NETexponent.com for details.

"Our affiliate pilot program is one step we're taking to ensure as many students know that iChapters.com is the destination for cost savings, choice and convenience when it comes to purchases textbooks. said Erin Wetzel, VP of Marketing, iChapters.com. "We believe NETexponent can help us broaden our reach to students worldwide and provide a greater revenue-generating opportunity for our affiliates."

In addition, NETexponent will provide iChapters.com with pay-per-click (PPC) search management. The agency will set up, manage and optimize paid search keyword buys, including keyword selection, bid management and performance analysis. The overall plan will be optimized to the target cost per acquisition.

"We are very excited to have the opportunity to work with a global leader in integrated information solutions for the education market," said Chris Kramer, media director and co-founder, NETexponent. "We will utilize our holistic approach to help iChapters.com grow a successful affiliate program that is strategically integrated with ongoing search marketing campaigns."

Key to NETexponent's effectiveness is its wealth of experience in effective customized affiliate marketing and media partnership programs, and its program flexibility. They agency is managed by a team of performance marketing pioneers who are dedicated to providing programs that are efficient, always evolving and of the highest ethical order.

NETexponent is proud to add iChapters.com its roster of clients that includes other top brands such as American Express, The Financial Times, Audible.com, The Wine Enthusiast, Shockwave.com, Back To Basics Toys, Puritan's Pride and others.

About iChapters.com

iChapters.com is an online store provided by Thomson Learning. As one of the world's largest providers of tailored learning solutions, the company is deeply committed to providing a wide variety of choices to students, educators, administrators and parents when purchasing educational course material. The company's market group is made up of complementary, yet diverse businesses that provide the products and services students need for learning. Beyond offering just textbooks and programs, Thomson Learning provides a full range of learning resources that serve as an evolving solution for today and tomorrow. Thomson Learning is part of The Thomson Corporation (TSX:TOC; NYSE:TOC), a global leader in providing integrated information solutions to higher education, corporate, government and professional customers.

NETexponent (http://www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry's most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

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American Marketing Association Hosts How-To Series Event on Blogging and Tweeting at 1410Q

Washington, DC (PRWEB) March 17, 2010

The D.C. chapter of the American Marketing Association (AMADC) is hosting a follow-up workshop How To Blog and Tweet for Marketers at new entrepreneur center 1410Q in downtown Washington, D.C. on Thursday, March 18.

The workshop features tried-and-true tips from social media experts Daniel Odio, cofounder of mobile app developer PointAbout Inc., and Emmett Murphy, creative director at 3 Click Media. Odio and Murphy will discuss specific questions and scenarios and present a number of case studies.

Daniel Odio currently serves as Chief Operating Officer at PointAbout, a mobile app developer that made iPhone apps for The Washington Post, Cars.com and Burger King. Previously, Odio started a real estate brokerage covering commercial and residential properties. Odio has been featured on CNN, CNBC, TLC, The Wall Street Journal and elsewhere for his innovative use of technology in the real estate market.

Emmett Murphy is the owner of Emmett Murphy Media & Entertainment Ltd. and the creative director at 3 Click Media. Murphy's career in media and entertainment development spans the New York theater scene, online community, corporate business and the international cruise line industry. He recently worked with Cirque du Soleil on Tapis Rouge, a multimedia VIP event which launched in June 2008 in conjunction with The Beatles LOVE playing at The Mirage Casino Resort in Las Vegas.

Odio and Murphy will lead the How To Blog and Tweet for Marketers workshop, which is free to anyone who attended the previous events on February 25 and March 11.

"AMADC's How To series has been immensely popular with local marketers since we launched the program in October, said Christie Susko, president-elect of AMADC. We're excited to extend the series to include hands-on workshops, the first to be held at 1410Q on blogging and tweeting techniques for marketers. This space is a great environment for knowledge transfer and we appreciate the support of the entrepreneurs at 1410Q.

The workshop will take place from 6:30 p.m. to 8 p.m. on Thursday, March 18th at 1410Q, a new innovation hotpot located at 1410 Q Street NW in Washington, D.C.

Pre-registration closes at 12 p.m. on Wednesday, March 17. Onsite registration is available.

To register, click here, or visit http://www.amadc.org .

Attendees are encouraged to bring their laptops to maximize class benefits.

1410Q offers free parking on a space-available basis for all evening events. Details at http://go.1410Q.com/parking .

About 1410Q:

1410Q is not a networking space. You can go anywhere to network. 1410Q is a safe environment for technology entrepreneurs to explore what they are capable of, surrounded by other tech entrepreneurs. Think of it as a little piece of San Francisco, right in the heart of Washington, DC.

1410Q is a place where thought leaders stop in, either by invitation or while they are in town on other business, to have an intimate environment in which to discuss and share topics affecting them. It is a place where innovation happens and is shared.

1410Q is made possible by a funding grant from PointAbout, marketing by iStrategyLabs, and sponsorship support from 3 Click Solutions, Capitol Communications, Rock Creek Strategic Marketing, PRWeb, St. Ledger-Roty Neuman & Olson LLP, Cooley Godward Kronish LLP, AppMakr, dcMOMO and Disruptathon. To support this great cause, contact Avery Fellow at avery.fellow(at)1410Q(dot)com or visit http://go.1410Q.com/sponsors .

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